When searching for gifts for the various holidays and occasions that arise throughout the year, many consumers struggle to find products that are both unique and high-quality, while also affordable. You can give your business a competitive edge and offer a solution to this common challenge for consumers by making gourmet popcorn a gift option year-round. Discover the versatility of gourmet popcorn and explore how the product can be used effectively to appeal to customers and, as a result, drive profits.
How Gourmet Popcorn Gift Baskets Can Benefit Your Business
Consumers constantly crave new gift ideas, and the most enticing gifts are affordable, quality products offered in convenient locations. Thus, a huge opportunity exists for grocery stores and retail stores, where customers are already spending their time and money, to fill this need.
Gift baskets are low-cost items to produce: gourmet popcorn profit margins alone can range from 70-80%. Purchase your baskets, filler, and cellophane in bulk from craft outlets and online sellers to find the best deals. You’ll want to include several complementary popcorn flavors along with other store products to create a valuable gift that recipients will enjoy and givers will delight in giving. Consider adding gift cards to the baskets for a small dollar amount, such as $10 or $20, to encourage customers to visit your store and spend.
To attract more traffic and maximize exposure, market gift baskets online as well as in the store. Depending on your e-commerce capabilities, offer online checkout or an in-store pick-up option. Accept pre-orders, in which the sale is made before the gift basket is assembled. If possible, give the consumer the option of customizing the gift by including a personalized note, choosing the type of basket, adding additional products, etc.
Gift Basket Ideas
Gift baskets that are already assembled and packaged eliminate the hassle and additional expense of gift wrapping, making them convenient presents. Although pre-packaged, gift baskets geared toward specific occasions feel personalized, which adds to their appeal. In order to capitalize on gourmet popcorn as a gift, it’s important to recognize and cater to the year-round occasions for which people buy gifts. Definitely focus on traditional holidays and events like birthdays, Christmas, Valentine’s Day, and Easter, but don’t forget about other, more individual gift opportunities.
Use these ideas to get started pairing gourmet popcorn with other items for the perfect gifts.
- Anniversary: chocolates, a photo frame, and a bottle of wine
- Baby shower: wipes, bibs, toys, and books
- Housewarming: kitchen towels and candles
- Family gatherings: board games, card games, and snacks such as crackers
- Retirement: golf balls, travel books, and sunglasses
Find additional ideas for packaging and marketing popcorn gift baskets in your store, based on several different themes.
As a store owner, we encourage you to reach out to our team at Gold Medal and let us help you start selling gourmet popcorn, among other concession foods and snacks! Please fill out our contact form here or call us today at 1-800-543-0862.