Music and art festivals are a staple of American culture, but now an entire generation is making history. A growing number of millennials (those born between the early 1980s and mid/late 1990s) are attending food, beer, and wine festivals, which means one thing: you should be there, too. A recent survey from EventBrite suggests that food, beer, and wine festivals are the place for concession stand owners to increase reach and sales from millennials.
Millennials are an increasingly important demographic that you can target as you expand your concession business. Contact Gold Medal so that we can help you make the most of this opportunity by providing you with the highest quality products and best service in the market.