Labor Day is just one month away, signaling the end of the season for many concession stands. The good news is that there’s still time to boost your sales before summer events wind down.
End your season strong when you use the following tips to create both interest and loyalty with your customers.
1. Signature Flavors
Creating signature flavors for items like shave ice or gourmet popcorn gives your patrons a unique experience that they can’t find anywhere else. Make sure you also promote your custom flavors so that the word gets out. (Not sure how to create signature flavors for concession popcorn? Call us!)
2. Special Offers
Don’t underestimate the power of special offers. Keep in mind that the best deals mean little expense for you and high perceived value by your customers. If you have a Sno-Kone® machine, you can host a free Sno-Kone® day for customers who purchase $5 or more in concessions, for example. A 20-cent expense can yield a large return.
3. Free Samples
During slow times, test giving away free samples of your best-selling flavors and new flavors and see what gets the best results for your particular customer base. Track the success of your strategy by including a coupon so that later you can review how many purchases were made because of the free samples.
What are your plans for promoting your concessions between now and Labor Day? Join the conversation on our Facebook page and tell us which of today’s tips you plan to try out next.
Contact your representative today to see how Gold Medal can help you succeed!