Limited time offers can be valuable promotional tools for all kinds of businesses, including concession foods! Increase interest in a specific item, attract attention and create a sense of urgency that will cause your customers to act now.
Wondering how a limited time offer can work for you?
First, take a look at some scenarios where limited time offers work best:
- Draw attention to a new item
- Attract a new type of customer
- Testing different flavors
- Creating a new experience
- Boost seasonal or holiday sales
- Need to move excess inventory
In order for a limited time offer to be successful, you need to plan your promotion.
- Determine the timing of when it will run and for how long.
- Decide on an offer and be sure to keep it simple. For example: limited quantity “Special Discount to First 20 Customers” or designated time “One Week to Save on Bulk Popcorn!”
- Before and during, use all kinds of resources to announce the promotion, such as: signage, social media, flyers, etc.
Be creative and have fun with it and you’ll engage your customers!
Prepare your next promotion with Gold Medal! Contact our concession specialists and they’ll help you create a sales-driven plan with the best products in the industry. Call 800-543-0862 and see what we can do for you!