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Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.

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A Pop Quiz for Any Business

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From retail to banking to healthcare and everything in between, no matter what your industry is, you’re in the business of retaining your customers. The importance of loyalty cannot be stressed enough, yet many organizations don’t know the answers to these three questions.

  1. Do you know why most customers leave?  68% of customers leave because they perceive you are indifferent to them. Successful organizations know it’s important to show appreciation. (Source: How to Win Customers and Keep Them for Life, Dr. Michael LeBoeuf)
  1. Are you competing only on price and product?  If you rely on price and product as your primary selling points, you are missing out. By 2020, it is predicted that customer experience will overtake price and product as the key brand differentiator. (Source: Customers 2020 Report)
  1. How can you best influence decision making?  Word-of-mouth is one of the most influential factors. (This is especially true in the healthcare market.) You want to foster an atmosphere that encourages positive referrals. (Source: Health Leaders Media)

Food can be one of the most effective and low-cost ways to delight patrons by providing these key benefits:

  • Creates a welcoming and relaxing environment
  • Demonstrates appreciation
  • Great for occupying kids!
  • Sets you apart from the competition
  • Attracts attention from prospects
  • Can also be used for community events
  • It’s affordable and simple to manage

Interested in learning more? Download our complete guide, Loyalty is Delicious! for:

  • Illustrations of how hospitals, banks, car dealerships and more are benefiting from food
  • Low costs outlined for a variety of fun foods
  • Suggested equipment by food type

If you have specific questions, please call us at 800-543-0862 to consult with one of our concession specialists. Gold Medal has successfully assisted a wide array of organizations across multiple industries. And we would be happy to put our experience to work for you!

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