An Inside Look at Funnel Cakes

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Enjoyed at amusement parks, carnivals, sporting events and more, funnel cakes are one of the all-time favorite fun foods. This premier pastry is perfectly fried and comes topped with an irresistible layer of powdered sugar. And many have found this tasty treat is a recipe for success. Let’s take an inside look at the funnel cake business with concessionaire, Corey Lyons.

  • How did you get started in the concession business?  “After being told it was a ‘recession proof’ business, I did my research. I realized there was a lot of potential and the risks were low. I decided to just start out small and rented a fryer. Business took off quicker than I expected and it wasn’t long before I purchased my first two fryers.”
  • Why funnel cakes?  “Everyone loves funnel cakes. I’ve never heard anyone say they don’t like funnel cakes. They’re popular and you can make them quickly, which means you can serve more customers.”
  • Tell us about the profit potential.  “It will vary based on the event and the level of experience. However, it’s simple math. Funnel cakes can sell on average from $3.00 – $5.00. Yet, it costs less than $1.00 to make. So you will yield as much as $4.00 profit on each cake.”
  • What do you sell at your stand?  “We sell the 6-inch size funnel cakes. I feel they’re the most inviting size. We do offer toppings like apple or strawberry too. Additional items that we sell are beverages and on occasion, cotton candy.”
  • How do you get business?  “Honestly, most of my business is via word-of-mouth. We do anything from birthday parties to church events to large festivals. To protect your position and secure pricing, I always suggest coming up with a contract when booking.”
  • Do you have any special tips?  “Practice, practice, practice. You have to be able to move fast to keep the lines moving. Be prepared with all your supplies (mix, plates, forks, napkins, etc.). Because if you’re not, it will just slow you down.”
  • Explain the philosophy behind your business.  “I try to make it as simple as possible. Don’t try to do too many different products at once. The best thing you can do is find out what you do well and focus on that.”
  • What advice do you have for those starting out in the concession business?  “First, do your research. Really understand what it takes. Seek out those with experience. Align with a dependable supplier who can help you navigate as you grow your business. And most importantly, make sure you enjoy what you do.”

Since 1931, Gold Medal has been helping concessionaires start their own fun food businesses, both large and small. Put our knowledge and experience to work for you! Interested in learning more? Contact Gold Medal at 800-543-0862 or email info@gmpopcorn.com.


Categories: Concession Foods, Concession Industry, Fun Foods

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