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Our Blog

Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.

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How To Generate New Business

The key to any successful business venture is a steady stream of clients. Whether you’ve recently lost a few clients or are ready to take on new ones in order to expand your customer base, knowing the best and most effective methods of generating new business is crucial. Long-term success is dependent upon your ability to keep generating new business throughout the year, keeping your client roster full at all times. With the right business tactics, you can ensure the continued growth of your own business venture.

Cultivate Relationships for Referral Streams

When it comes to helping your business grow, few resources are as powerful or important as a great referral. Word of mouth advertising may have evolved into online reviews and social media mentions in the digital age, but it’s still one of the most valuable sources of new business available to today’s entrepreneur.

The key to facilitating referrals and word of mouth advertising for your business venture is to build relationships. Instead of seeing each networking opportunity as a race to pass out the most business cards, take the time to truly interact with both your clients and those within your professional network. Make yourself and your business memorable by cultivating those relationships and going the extra mile to provide the kind of service your clients will talk about favorably to people within their own networks.

Generate New Business with Marketing

Referrals are important, but it’s hard to encourage word of mouth publicity when no one knows about your business. Make sure you’re investing in a strong marketing and publicity program to extend your reach to potential clients who may not yet know your services are available. Boosting your visibility is a great way to generate new business, especially if your venture is a relatively new one. Look for engaging, exciting ways of attracting new clients while providing the excellent customer service to keep them, and you’ll soon find you have no shortage of customers.

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