How to Prep for Your First Gig

The first time for anything can be a little scary, especially when it comes to running your own business. But have no fear, running a concession stand is possible and you are the one to make it happen.

Since you’ve already thought about getting into the business of concessions, it’s time to focus your thinking on certain items of the shop.

Start by getting some ideas for brochures, so you can eventually create your own. Look at brochures that you know sell items, and see how they list products.

Know that a successful shop makes money in three ways: 1. From over the counter sales, 2. Shipping sales, and 3. Wholesale or packaged goods. Start thinking of good locations where your shop can accomplish all three of these ideas.

Visit at least two successful concession stands, so you can start thinking about ideas for product presentation, interior décor, display, and even uniforms for your employees. Only use what you see for ideas, it is important that you create your own, unique brand.

Next, do some investigating. Make sure this is what you want to do before you invest your money in the business.

Decide what you’re going to sell at your shop. Create a good balance of sweet and salty, and remember to keep it simple, especially in the beginning. In fact, your best bet is to limit the menu items, but vary the sizes they come in. Or, perhaps you offer popcorn, but sell different flavors. You also want to sell items that are easy to prepare.

Create a business plan based on your location and the products you plan to sell. A business plan will help you determine the costs for the first year, how to promote yourself and the products, and how much you need to make to succeed.

By following these tips, you’ll be on the right track in the concessions business before you sell your first bag of popcorn!

Categories: Concession Industry, Concession Stand Marketing, Food Stand Management, Fun Foods, Starting a Concession Business


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