It’s that time of year. People are getting outside and are ready to create memories at fairs, special events, tourist destinations (local or major out-of-state attractions), sporting events, and weekend getaways. Warm weather also means the perfect opportunity to cash in with concessions. An often overlooked, but easy to add, option is cold drinks. Think of them as your Fountain of Wealth. Beside the standard bottled water, sodas, or adult beverages, the top money-makers are Lemonade Shake-Ups, slushes, and fruit smoothies. Below are four secrets to increased drink sales.
- Add a Splash to Sodas—There are many ways to flavor your sodas, but one of the simplest solutions is to add a dash of Sno-Kone® syrups to the bottom of the cup, then add your beverage. This will mix the products without losing the carbonation. Or, if you have a fountain drink system and are comfortable with the mechanism, you can disconnect one syrup line. Then, simply use the carbonated beverage and Sno-Kone® syrup to create a variety of flavors. (Check your manufacturer’s manual before proceeding with any disconnection.)
- Event or Souvenir Cups—These hard-plastic cups are the answer to generate repeat/refill sales, plus your customers will love the durability. They’ll pay more on the front-end for a better-perceived product. Guests will often take them with them, which cuts down on the trash at the event. It’s a win for everyone.
- Slushes and Fruit Smoothies—Don’t forget the power of a tall glass of cool, refreshing goodness. Slushes are popular with children of all ages. The slush mixes can also be paired with alcohol after they are made to give you more options with one product. Fruit smoothies are another great option for children and those wanting a “fresher” drink alternative.
- When Life Hands You Lemons—Shake-Ups have enormous profit potential with low food costs. Unfortunately, this is another product that some may overlook because they think Shake-Ups are too hard to make. But it’s easy to turn lemons into liquid gold with just water, ice, and a neutral slush base. Plus, as you can see in the video, sales of all sizes are possible, as even the 52-oz. event cups fit beneath the Lemonator.
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Remember the thrill of eating brightly colored treats as a kid? Whether it was a blueberry-colored shaved ice at the fair or a bubblegum-pink cupcake at a birthday party, there was just something exciting and special about getting to enjoy a colorful snack. While today, we know that food coloring is responsible for those fun colors, we still associate colorful foods with special occasions and fantastic flavors.
