Don’t waste money or get lost in the shuffle. Direct mail pieces need to catch your customers’ attention immediately and invite them to contact you for more details. Here are 10 easy ways to get noticed in the crowd and avoid the junk mail bin.
- Hand address the envelope. The personal touch encourages people to open the envelope and see what’s inside.
- Write a fast, catchy headline that draws them in. Don’t try to say everything all at once. That’s what the copy and the follow up are for; the headline’s purpose is only to grab attention.
- Include teasers on envelopes to peak interest.
- Use bright, eye-catching graphics. Warm colors like burgundy or burnt orange create a sense of warmth and comfort. Hot colors like bright red and yellow stimulate excitement and encourage people to eat more. Cool colors like green or blue make people feel relaxed, and color theory studies in advertising have cautioned they could slow heart rate and reduce appetite. Yet, certain shades of blue are thought to trigger thoughts of dependability and authority.
- Try postcards or self-mailers for an immediate connection.
- Create campaigns. The more someone sees your logo, contact information, or company information, the more likely they are to respond.
- Keep consistent messaging. More than just including your brand, consider sending the same graphics and wording to stay fresh in prospects’ minds and trigger a memory recall.
- Include a call to action and a sense of immediacy. This could be a deal expiration date, a challenge, or a teaser for more information.
- Give customers multiple ways to contact you. Some people prefer to call and others would rather check out a Website.
- Keep it short and sweet. If they can’t get what your message is about in 15-30 seconds, customers/prospects will most likely throw away the piece.
